Thursday, April 23, 2015
This ability to customize your message makes it significantly more relevant to your customers, to your audience. It makes you look more professional, and more knowledgeable. Powerful traits if you're trying to build an audience, or come across as an influencer. Or, if you simply don't want to waste your customer's time. Which is good thing to desire.
So, the data is (or should be) there. Use it! Make yourself look smart, talented, professional and engaged. Unless you're hoping to create more spam fodder.
It's so easy to succumb to this desire: be something, something important, impactful, powerful. Chasing after an ideal "should be", losing sight of who you are; cruel phantoms. So easily we get pulled into career/family/cultural expectations, that when we lose sight of ourselves, we don't easily see the path back. That's assuming there is a path "back". I expect, for many of us, this is a path forward; new direction, new experience. Often, the path of self-discovery and self-acceptance is a journey of deep creativity; true exploration. A journey not started in youth, rather born out of regret and emptiness.
Wednesday, April 22, 2015
One common element to successful social media campaigns: fun. Seems quite simple, yet it's everything. Simply trying to make money, or gaining popularity, shows. That's trite and pathetic behavior offline, too. But delighting in human interaction, in these discussions and conversations; connections get made. All those "success metrics" build out from there. Genuineness: social media's gold standard.