I’m a writer and digital creator.
As a communicator I created content for executive presentations, web sites, newsletters (email and print), and advertising copy for internal and external customers. I’ve managed multiple social media accounts, focusing on strategic engagement, blogged, and managed customer relationships (designed an implemented CRM campaigns) for multiple companies.
Roles include Public Policy for AARP, Starbucks in the Corporate Social Responsibility, Communications and Public Affairs departments, Microsoft, and many small to mid-sized organizations as well.
Ultimately, I “get stuff done” utilizing strategic communication skills, project management knowledge and technological prowess. My breadth of industries, roles and places I’ve lived enable me to have meaningful dialog with a wide-range of people, the full array of stakeholders.
Computers and technology have been a huge part of my life. From getting a certificate in “information processing” back when Lotus spreadsheets were pretty novel, to design classes focused on Photoshop, InDesign and Quark. An avid computer geek, I’ve built my own machines, surfed BBS and dialed into the 1980s and 90s internet. I’ve coded and built websites with html, and used tools like FrontPage, Blogger and WordPress.
I’m always interested in exploring opportunities. If you have collaboration ideas, email me at Carl-at-carlsetzer-dot-com.