Just read & posted on Chris Brogan's latest piece (sorry about the full link, the iPhone Blogger inability to insert links is a bit of an issue for me):
He talks about authenticity in the blogosphere, as it's bandied around quite a bit. His key point is that it IS NOT simply unfiltered honesty. That authenticity still works within social norms. Good points. However, it doesn't go over what authenticity IS.
I've long viewed it as anti-BS. The blogosphere is exceptional at BS detection. PR spin is flammable. In the Internet age, you can't control the message. You must not twist verbiage in an attempt to mislead or bury an issue.
Anyway, that's my basic notion. What about you?