Solved Mailchimp Issue 

While trying to send out an email this morning I got stuck with this error message. 

“Your list has an email type option, so the text part is required”

Mailchimp has settings for each list and the issue is buried in there. 

  1. Go to “Lists” 
  2. Select the list in question 
  3. Then “settings”
  4. Then “List Name and Defaults”
  5. Uncheck “let users pick plain text or html”

That fixed the problem for me and let me send the email. 

My Social Media Management Philosophy

I managed social media for several companies. My desire had always been organic growth. Most of my efforts are via thoughtful content and local engagement. My strategies do include the use of such tools as Google and Facebook ads, thatsbtgenlimit of paid reach. I never advise the buying of followers. 

I’ve known several folks that have done so. Now, ostensibly it looks great. Having thousands of followers looks like it grants you significant authority, makes you look like an influencer. More sophisticated eyes will see through it. When most of your followers are bots, for instance, the validity of your authority becomes suspect. 

With that, paid followers don’t provide meaningful engagement. We need to remember the why. Why did you start social media? Probably to gain customers. The likelihood any of those paid followers is going to turn into a client is pretty near zero. 

Don’t get wrapped up in the numbers. It’s better to have a few subscribers or followers who are fully engaged with you, than tens of thousands who don’t. Influencing is far more about engagement than about follower counts. 

Some Thoughts On Gratitude

I spent the past few hours processing the acquisition of a new bank owned property for my real estate company. Nothing terribly unusual about that except for the way it was assigned.
The previous agent was fired by the asset management company. Assets get reassigned all the time. But agents don’t generally get all their stuff reassigned. This situation, though, the agent argued with their client; a seasoned asset manager. I don’t know the gory details beyond that. But the arguing part struck me.
I try to live a live based on gratitude. I’m hardly perfect, but I feel solid about the way I live. That’s the opposite, though, of arguing with your client. Perhaps failing to see through our own ego, perhaps caught up in their knowledge so much they can’t see other ways to do “the work”. I just don’t know.
But engaging with grace, disagreeing respectfully, these are key to my view of “professionalism”. And my view of being a decent human being. Though not perfect, I do try. Which, perhaps, is more than many. Sadly, I guess.

Lessons of a Martial Artist

  • ​There’s more to personal growth than intellectual, book knowledge 
  • Training is mental, emotional and physical: encompassing mind, body and spirit 
  • Sometimes getting better is learning something new 
  • Sometimes it’s refining motion – building precision 
  • Sometimes it’s pushing yourself further, expanding strength, flexibility or endurance
  • Sometimes it’s pushing your heart; holding focus through frustration, fear, disappointment – persevering and holding firm, trusting in those who’ve mastered before you  
  • There is always something new to learn, more precision to control, more strength to grow, or endurance to cultivate
  • Perfection is an aspiration, a direction, not a destination 
  • Always remember: perseverance and continuing to train is the path of mastery. 

Star Wars, Geek Culture And Visioning The Future

I’ve spent the evening troubleshooting stuff on my son’s computer, and binge watching Star Wars stuff on Youtube. This got me thinking: Star Wars, Star Trek and all such stuff really are envisioning the future. Geeks are all about loving, and creating the futures we envision.

It’s really fascinating to me how these myths play out and inspire us, challenge us towards a tech-centric future. Inspiration, building and growing drive. A critical element for this future building I’m so enthralled with.

With that, here’s the Rogue One trailer. The Star Wars universe is a buzz with speculation building out of this and the reported leaked script for episode 8.  It’s been a delight to play in this space. I adore this stuff deeply. What about you? Let me know.

Some thoughts on “Serious academics take the media seriously”

I found this post over at Small Pond Science fascinating. As a fan of science, if not a scientist, and deeply interested in social media’s presence in our society, Terry’s McGlynn’s post is very relevant. Terry calls out an anonymous article over at The Guardian basically dismissing efforts by scientists to engage with their work in the world of Facebook & Twitter.

I, for one, think there’s great value in the public debate. Not everything on social media is fluff. And, if it’s to be taken seriously, we need to encourage more, not less engagement by scholars online.

The Olympics, costs and benefits

Though I love the Olympics, the institution faves a major problem. The massive costs of hosting a Games almost never balance out against benefits.

This article considers the financial impacts upon cities which host the Olympics.

A fitting postscript to my post yesterday.

After considering such details as infrastructure investment, marketing and meeting the expectations of the International Olympic Committee, most often the Games cost more than they earn. In some cases the loss is massive.

My first thought: the IOC must start considering the long-term impact. With that, they must seek to mitigate the effects of over-enthusiastic boosters. They struggle with a perception of boondoggle. Several cities’ citizens shut down bids for games.

I feel it important to note that LA actually pulled s profit from the games. Utilizing their existing infrastructure, the cost control worked nicely. The article actually notes several hosts who successfully navigated development and execution. Key considerations for anyone desiring to host a Games.

I see an Olympics as several months of headache with little upside. Most of the promised benefits never materialize. I’m not alone. Seattle’s few attempts to garner support to bid to host a Games failed miserably. And that’s happened elsewhere, too.

Anyone wanting a Games near me must account for this study before I give my support. And I love the Olympics.

Abandoned Olympic Venues

I adore the Olympics. Pageantry and drama, magical moments brought out by ages dedication, training and sacrifice. I love stories of humanity resisting adversity. None better exist.
Counterbalancing this, images of waste, neglect, rotting decay. These images tell another story of the Olympics. A sadder story.
Often hosting the Games gets presented as this transformative event. Great economic rewards heralded. I wonder how often such manifests. How much positive actually happens, and how much of the investment crumbles into dust.