The Power Of The Simple “Thank You”

I pride myself on thanking people. I see this as basic. Time and time again, though, I hear how rarely it happens. Really, one of the most basic elements of community building: acknowledging each other. An element of “namaste”, of seeing each other at a deep level, of valuing each other. Appreciating everyone’s unique gifts Read More …

A few reflections on marketing 

A few quick reflections… Focus! An easy, and dangerous, trap: selling to everyone! That kills sales, unless you’re already at a huge scale. Yes, Starbucks, Microsoft, etc, market to the planet. They didn’t start there. First they focused on a niche, on quality service. Build the relationship, the connection, a reputation for expertise and quality. Read More …

Fan Engagement: Zoe Keating

I’ve been a fan of Zoe Keating for years. Besides enjoying her music greatly, I’ve also been very interested in the way she interacts with her fans. She’s used today’s social media landscape exceptionally well to build her brand, and a career as a musician within a very unique niche. Her main tools for engagement Read More …

Modern Business, Social Media, and @Taylorswift13

Inc. has a great piece looking at Taylor Swift and her uber-successful social media dialog with Apple. I’ve been very impressed with Ms. Swift. Her savvy social media execution has helped build her into a powerful brand. This is a woman who will have a powerful impact for years to come. The article sums up Read More …

Social Media Meditation

So many articles about how to make zillions on social media. I’ve long ago grown weary of that discussion. Don’t get caught up in the “magic money” mindset: “Set up Facebook/Twitter and watch the money roll in”.  Social media provides great opportunities to engage communities. Connecting with a wider audience without much monetary cost is Read More …

Additional thoughts on the Texas principal forcing a portfolio takedown

I have grave concerns after reading this article: High School Forces Student to Remove Online Photos Under Threat of Suspension. Without being able to see the work in question, it’s hard to form a full conclusion. At best, this principal needs a major primer in public affairs. From what I’ve read and seen, though, the Read More …

Being Female in the Digital Age and my Disappointment for Food Democracy Now

I was annoyed when I saw this hit my Twitter feed. , The article references Food Democracy Now‘s response to an article written by the New York Time’s Amy Harmon. That an organization that I support  pulled this crap really got to me. We’re used to this stuff from the Right, whether Rush Limbaugh railing against Read More …

PayPal+Customer Service+PR=Longevity

I posted this on my other blog a few weeks back, then thought it would be more relevant over here. So, without further adieu… Reading this at Venture Beat just annoyed the crap out of me: GlassUp raised $100K on Indiegogo — but PayPal is refusing to pay up. This isn’t the first time PayPal Read More …

A Good Way To Engage The Public

Just read Ragan’s post about Southwest’s engagement via social media. They clearly get social media, how it’s about listening. I love seeing stuff like this. I found their desire to name their PR command center “The Listening Post” particularly telling. Compare it, if you will, with Wal-Mart’s choice of “War Room”. One implies collaborative, engagement, Read More …

My Views: The Latest Limbaugh Faux Pas

Years ago, I sat watching the tv, an early twenty-something sailor on leave in Oregon, sitting in the living-room of a shipmate’s uncle. I’d lived some: spent some time in college before dropping out, studied music in college, managed a pizza place, went off to a vocational program on Oregon (I lived on the Oregon Read More …