A warning about becoming too specialized.
Christopher Breen does a great job explaining the dwindling effectiveness of the Mainstream media. He mainly focuses on radio, but talks a bit about newspapers. His ideas are relevent to the recording industry, as well.
Youth have grown up with customizing their content. They value their tastes and don’t take kindly to the MSM’s notion that they should dictate what’s quality/relevent/trendy/newsworth.
There is a great deal that can be done within the new mediums, but sincerity will be key. So many of these folks want to “customize their content” to the kiddies. The youth market sees right through this condensending attitude, and it backfires.
Quite an interesting article on the value of email, and the costs of keeping it running. It is incomplete, though. She talks about the costs of maintaining ailing systems, and how few companies are tracking them adequately. This is not put in context, however. Are these all systems? Are we talking about email systems that are not adquately maintained? Are obsolete and unsupported? It is, in the end, a one point article that brings up a number of good management questions…even if it provides not answers.
It’s sometimes hard to imagine, but I remember a world without PC’s, iPods, cellphones and the like. Though it really wasn’t that long ago, in some ways it was a lifetime. The impact of these, and related, technologies on our culture has been immense. These devices have changed the way we date, flirt, communicate, learn, yadda yadda. My life has kept me in the thick of it. I love these devices, and have been an early adopter (as much as I could afford to be, at least).
Back in the mid-80’s, a good friend of mine crafted a bulletin board with his Commodore 64 (ah, now there was a machine). This, the predecessor of the blog, the webpage, etc, was so cool a way to communicate…to me, at least. I wasn’t any cheaper than a phone call, and a hell of a lot more expensive than a letter. My poor dad…and his phone bill! I did brutalize it with his first subscription to Prodigy, too.
The changes since have been mind-blowing, and thrilling. And I’m looking forward to seeing all that’s to come!