In case you missed the announcement, Amazon has launched Prime Music. As you can guess, Amazon is the latest tech animal to enter the online music fray. I downloaded the iPhone app last night and have been streaming music at my desk at work today. For now, the music selection is pretty small for the streaming service. As a heavy Spotify user, Amazon is not going to displace my current habits. Prime looks to be supplementing/feeding their mp3 download service. That’s not where I am, at this point. Key phrase: at this point.
I fully expect that Amazon is “in it to win”. They’re fierce competitors, and I expect that they’ll push this service further. Probably, there will come a point that Spotify’s $9/mo service will seem redundant to my Prime membership fee. Then it will be tough. I’m not keen on giving too much control over my life to one vendor. However, I value my cash. Yeah; tough. Or, perhaps, Spotify will be bought by one of the big players and this will become a non-issue. Always in motion, the future.