Productivity & Effectiveness

Reflecting on Seth Godin’s “We Don’t Do Rabbits”

Seth often makes me pause and think. “We don’t do rabbits” has a simple premise? Focus.

A vet struggles to help a rabbit. Their challenge: they don’t know rabbits.

Wouldn’t it be better for everyone, especially the rabbit, it said vet acknowledged this and referred them to a rabbit expert?

Know what you’re good at, and what you’re not. By specializing we expand the quality of our “product”, whatever that may be.

We can’t be everything to everyone. I expect you’ve heard that before. Scattered focus results in weaker/poorer quality. We end up serving no one well. Fear, manifesting as desperation, often drives us to try and please everyone.

I ask myself this: is it better to complete 100 tasks poorly, or one exceptionally?

It’s part of the power of “no”.

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