Reflection

Real estate agents sometimes struggle with an over-inflated sense of self. More often, however, it’s the opposite, that they don’t see their own value-add. Well, outside of a real estate transaction. Perhaps that’s why so many people lose contact with their agents, even though they’re happy with the service.

Realize there’s plenty to add to those you love, to the community around you. It’s hard to think of reasons to connect if you only think your value is the single transaction. Calling and talking are a chore, you’re worried about bugging people. Deeply understanding your value-add really is critical.