A current cultural value: speed. Faster, faster…get more done sooner!
So, with that, one of my recent personal observations: I need to slow down. In the grand flurry of work, I find it easy to wrap myself up in the frenetic nature of life and reactively communicate. My most common culprit: email, though other medium catch that, too.
Taking that moment to consider “what am I trying to say?” and “what do I want to happen?”, then evaluating my content against those proves itself valuable again and again.
Also valuable: thinking through medium. Is an email the best tool to get the results I need? Sometimes I end up shifting to a phone call after a few emails where we talk past each other.
Quite often slowing down, getting focused on quality ends up being by far faster. In my experience, I find that true more often than not.
I subscribed to Ragan’s PR Daily years ago. Ragan provides timely insight into the current state of PR and it’s related fields.
Lauren Friedman just posted “3 tips for creating a real-time marketing command center“. Her points are spot-on. Read the article! However, here’s the highlights:
- Social Media marketing/PR is about engagement (sorry for the buzzword, but it’s important to get this). Listen to the audience, read hashtag threads, know what the discussion is about and your relevance to it.
- Know your market! How is your audience going to respond your commentary. And, sometimes, silence is valuable. One doesn’t need to be involved in every high-profile discussion, and at times it’s critical to steer clear.
- Teamwork: having valued “ears” you can bounce ideas off “right now” is valuable. Diversity is key to those teams, ensuring you avoid the tone-deaf statements.
So, take a minute and give it a read.