Month: April 2013

I noticed this gem trending on Reddit today:Zales Fires Top Earning Saleswoman Because She Needs Surgery. Basics: Zales fires one of their best performing sales staff right after being informed she will need to take a disability leave. However one feels about this, the most crucial piece is that this is from 2009. 4 years later, this is rising on Reddit. You can guarantee that Zales will get hate messaging about this. Reminds me of one of the recurring issues I saw at Starbucks: Starbucks Hates The Military Rumor. This guy kept recycling, often at the most random times. Lesson: be very careful with your PR. Even false accusations will cycle through cyberspace and provide you regular aggravation. True ones will continuously rise up and bite, teeth sharper with each retelling.

I’m expanding on my thoughts from a few weeks back.

LinkedIn functions as an afterthought for so many. Sharing of personal stories happens on Facebook. Well, most internet interaction seems to happen on Facebook. It had games, myriad other apps for consuming time. Yet, if you’re like me, you have a career to manage. I value my career, even though I’m trying to find a unique path through my work life. So, I’m trying to nurture my LinkedIn account.

Maybe I should call it “curate”. Immaterial, really, the label. What’s important is deliberate focus. I seek to expand my influence. Thus, connecting with new people consistently. At least weekly access, though I shoot for more. Sharing relevant articles. And, though seeking to expand my network, not add everyone in the world. Additionally, I want the heavy lifting done before I’m seeking a new job. That’s one of the cynical parts to LinkedIn. People don’t use the tool extensively until they’re job hunting. True or not, there is that perception. I have noticed more users sharing content, though, and with greater regularity. LinkedIn’s potential should really expand over the coming year.

These are just a few thoughts on what I’m doing with this interesting tool. I don’t think I’m utilizing it to it’s full potential, yet I’m doing better than most.  What are you doing with it? Live it? Hate it? Let me know in the comments.