Month: August 2014

T-Mobile: Agitator Extrordinaire

Carl Setzer

Reading this piece about John Legere and T-Mobile’s marketing drove home several thoughts that have been lurking in my mind. First, creating a unique brand presence in a saturated/commodified market is very, very hard. How do we make these boring items sexy? Working in real estate, I’ve been struggling with that for some time. Having a flamboyant leader, one who doesn’t shrink from the limelight nor controversy is critical.

How does one rise to front of mind in today’s media landscape? Uniqueness is key. A certain eccentricity, and self-love of that, really helps. It also helps having gobs of cash to spend.

I think the next wireless sector winner will be a fierce competitor. T-Mobile matches that.

T-Mobile: Agitator Extrordinaire

Carl Setzer

Reading this piece about John Legere and T-Mobile’s marketing drove home several thoughts that have been lurking in my mind. First, creating a unique brand presence in a saturated/commodified market is very, very hard. How do we make these boring items sexy? Working in real estate, I’ve been struggling with that for some time. Having a flamboyant leader, one who doesn’t shrink from the limelight nor controversy is critical.

How does one rise to front of mind in today’s media landscape? Uniqueness is key. A certain eccentricity, and self-love of that, really helps. It also helps having gobs of cash to spend.

I think the next wireless sector winner will be a fierce competitor. T-Mobile matches that.

Being there

Carl Setzer

3:00 am, I receive a text, and slept through it. Logical, acceptable, and yet still painful. A friend hurting, and I wasn’t able to be there. She worked her way through, so no guilt on that. No, it’s deeper. 

I value my friends, my family. I value helping, to be present when needed. Thus, one of my core values failed. That is, and should be, painful. It’s not about effectiveness, or any of that. 
I know that these sorts of things will happen again and again. Failures of theses elements should cause discomfort, and reflection. That’s different than guilt. More akin to sadness. Which is fair to feel. 
I hope that feeling remains. Keeps me striving, pushing, growing. Another thing I value. 

Being there

Carl Setzer

3:00 am, I receive a text, and slept through it. Logical, acceptable, and yet still painful. A friend hurting, and I wasn’t able to be there. She worked her way through, so no guilt on that. No, it’s deeper. 

I value my friends, my family. I value helping, to be present when needed. Thus, one of my core values failed. That is, and should be, painful. It’s not about effectiveness, or any of that. 
I know that these sorts of things will happen again and again. Failures of theses elements should cause discomfort, and reflection. That’s different than guilt. More akin to sadness. Which is fair to feel. 
I hope that feeling remains. Keeps me striving, pushing, growing. Another thing I value. 

Views upon belovedness

Carl Setzer

Strange word, love. 
Which means so very much,
Blend of similar emotions.
 
Often born out of lust,
That short term burst,
Energy, focus, easy flow,
From delight to boredom. 

At times I wonder the themes 
Of those transitions from lust
To love. Where the dream passes
From self gratification to delight 
In that other, the beloved’s joy
More glorious than sunlight. 
Life giving, freeing, beyond 
Emptiness. Perfection.