Month: February 2017

This Moonlit Night 

Carl Setzer

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p style=”font-family:"font-size:21.6px;”>Moonlight fills my eyes 

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p style=”font-family:"font-size:21.6px;”>Pulling my soul to the stars 

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p style=”font-family:"font-size:21.6px;”>There is only now 

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p style=”font-family:"font-size:21.6px;”>

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p style=”font-family:"font-size:21.6px;”>May this evening’s moonlight inspire and delight you. 

Paper vs Digital Notes and Vanishing Information

Carl Setzer

Today I was thinking today about the past. I worked on at project, in the mid-nineties, for Amazon. They were located in a single building in downtown Seattle, very close to Pike Place Market. Nothing to dramatic, just installed terminals in a new call center. I had fun. My main memory: a guy brought his Corgi to work every day. About once an hour, a ball would be thrown down the hall and the dog would tear after it. For me, that exemplified the kind of place I wanted to work.

Anyway, I was wondering what I could pull together from that. Who did I work with? For? Was I there for a week? A month?

All that info? Gone. Yeah, that was quite some time ago. But I’m a rather meticulous note-taker, so am a bit bothered by the information being simply gone.

Now, that was pre-digital anything, really. Ok, the world wide web was a thing (duh, Amazon), but I didn’t own a cellphone yet. There wasn’t a smartphone of any stripe (it would be several years before Handspring would launch the Treo). So, yeah…gone.

Much is made about the fragility of digital record keeping. But there’s fragility to paper, too. Sure, these notes may still exist in some box in my garage. But, most likely, they were tossed out, left somewhere, or… There’s no such thing as backing up paper “stuff”.

When I think about using tools like Evernote, Gmail and all the grand life in the Cloud, I’m struck by a key thing: syncing. My digital information is available cross-platform, cross-device, cross-everything. It’s easy to share (and, yeah, subpoena). Which, to me, sells digital over paper.

Now, I do have paper notes, and journals and notes and…I just need to remember to scan them in, just for a backup. Because, who knows, in twenty years, I might really be interested in where I was today.

Fan Engagement: Zoe Keating

Carl Setzer

I’ve been a fan of Zoe Keating for years. Besides enjoying her music greatly, I’ve also been very interested in the way she interacts with her fans. She’s used today’s social media landscape exceptionally well to build her brand, and a career as a musician within a very unique niche.

Her main tools for engagement are:

What’s a bit more surprising to me are the tools she doesn’t use. Her YouTube channel is pretty spare, and not recently updated. Considering how much I’ve heard about video being “the” thing, looks like she’s experimented with it and has moved along. Now, if you search for her music there, you’ll find tons of videos, but that’s mostly uploads from fans, interviews and such. Also, her music has been uploaded to Vimeo, but, again, not by her. So, she’s present in the world of video, but not deeply so.

I’m also surprised she doesn’t have any campaigns on Patreon nor on Kickstarter. Now, her music is available on iTunes, Spotify, and many other online services. So she might not feel the need to have these income streams. Other musicians and artists in similar styles and viewpoints use them quite heavily, like Amanda Palmer.

Considering all that, it’s important to look at which of these avenues is the most profitable to her. As the chart below shows (created by the folks at Business Insider), most of her income comes from iTunes, Bandcamp and Amazon.

Graph of Zoe Keating's income sources
A look at Zoe Keating’s income sources

 

* Some thoughts on Fanbridge: I imagine it’s a great tool, and it is competitively priced. But it’s important to point out that Mailchimp is quite a bit cheaper, at least at the start. I also wonder if it interacts with any specialized CRM (Customer Relationship Management) tools. That would certainly bump up the value of Fanbridge. Mailchimp plays well with several CRM tools. Also, some of the serious competitors, like Constant Contact or Salesforce have those tools fully baked in. With that, I’m unaware of Zoe using any CRM tools. Doesn’t mean she doesn’t, just don’t see anything.

Lastly, Ms. Keating speaks some to these point in the video below. Worth your while.

 

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