Author: Carl Setzer

Recently, my son started exploring vlogging and video creation. Inspired by the fame acquired by those YouTubers he admires, he focuses on emulating their styles. And on his stats. He finds it frustrating that his follower growth is slow. The expectation, I suppose, was to post a few videos and have followers blaze in.

I constantly reinforce my belief: focus on quality, the followers will follow. Focusing only on stats and followers is much like the high-school kid who makes all their decisions based on maximizing social leverage, that which gains them the most popularity. It’s a short term proposition, and the proverbial “moving target”. Ultimately, you end up shallow and vacuous, with no depth or understanding.

Many times in my career, through my whole life really, this notion comes up. Whether a business struggling to appeal to everyone, or just my own ponderings of why some piece of content hasn’t taken off, I, too, look. Tis a struggle: focusing on quality over effect, upon numbers of views over engagement. It’s a dangerously seductive slide that I hope to help my son manage well, as well as my clients and colleagues. Wish me luck!

A puzzling realization: this desire to retreat from fear. Well, at one level it makes sense: fears represent danger, which one should avoid. But there are things we fear whose only remedy is knowledge. So, knowledge is power, but to gain it we often must face our fears. Ah, yes, winning the battle against reflex! This shows the importance of mindfulness.

One must be awake and in control of the mind. Awareness of those reflexes, and knowing the sad path they lead down is critical. And that’s much harder in today’s world where nimble reaction is highly valued. Taking time for thoughtful reflection is not. We must remember that there are some things that Google doesn’t know. And those are the things that make us the most human. Which makes me think of Replicants and Blade Runner’s symbolism, but that’s a post for another day.

We in the real estate business have been hearing TONS about the Consumer Finance Protection Bureau (CFPB) lately. The biggest piece for us has been the changes in the required disclosure documents that will be launching “soon”. Mainly, the required documentation has been cleaned up/made less confusing (and I think they’ve done a reasonably good job at that part). (More details in the video below.) However, I do have some concerns.

As a fan of federalism, I am not too keen on this organization being (relatively?) clear of Congressional oversight. I highly value the mission and role of the org, but also deeply value governmental transparency and accountability. I would like to see more of that with the CFPB, even considering the partisan and often grandstanding nature of Congress. But that’s another issue.

I am concerned about the current steep rise in overall housing prices. The sales prices are rising quickly, but that’s only part of the equation. Rental prices are rising faster. Demand keeps rising and inventory is nearly constant: thus prices climb.

Part of my concern is simply access to affordable housing. As this is a fundamental human need, issues with access deeply trouble me. Another concern , though, is on first time home buyers, those just starting out. In this kind of marjet, it’s hard to keep up. And the rising rents eat away at your ability to buy.

Ultimately,  though, markets balance out. Patience is crucial, I guess.

I’ve seen some creative uses of PDFs, Adobe’s ubiquitous document tool. My favorite lately: printing out the fill-in PDF form, filling it in on a typewriter, then scanning and resending. A rather unique blend of old and new technology. This got me thinking about how important the PDF has become.

In real estate now, the PDF is used for most documentation. And our transaction forms (at least in Seattle) are all fill-in PDFs. The ability to edit and manage these forms is critical to business. Fortunately, there are many tools for this, and one isn’t bound by the brutal Adobe pricing structure. I fully recommend this investment for every business.

Just read Om Malik’s “In 12 years of blogging, the more things change, the more they stay the same”. Though I launched this site nearly 10 years ago, I’ve been blogging longer. Whether more than 12 years, I’m unsure. His article, though, gave me pause. Lately, I’ve been distributing my interests across multiple sites. The logic being to ensure content consistency. However, as Om points out, by doing such I run the risk of being just another site. Without the unique blend of content that reflects my interests, that tells my story, things become somewhat sterile and devoid of uniqueness. Blogging’s strength is how it brings unique voices forward.

Now, what to do with such knowledge. One thing: work on reintegrating my web presence. More postings here, vs all the distributed channels. Also, though, I shall feel free to expand and explore all my interests here. Expanding on the unique perspective that is, well, me. So, forward I go.

Happiness and satisfaction are not static, but constantly evolving. I need to kept growing. The shinyness fades over time, needing continuous refreshment.