Category: Social Media and the Web

Social media presents huge opportunities to engage with all your stakeholders: customers, owners, and the larger community.

Time Management and Some Advice From Om Malik

Carl Setzer

Lately, I’ve been thinking about how heavily I use social media. As it’s part of my function for the C&K Team, I easily can spend hours each day wrapper up in it. Lately, I’ve noticed I’m slipping on things I value, the most obvious one writing. The quality of my writing has slipped, as my focus has been on getting content out, not on writing the best stuff I can, on magnifying my quality.

Om Malik posted this recently: Non-Social. He’s backing away from high-level engagement upon all the social media platforms. Going so far as deleting the apps from his devices, so I assume that means he’s only using Twitter/Facebook writ-large from laptops/desktops.

I don’t know if I’m ready to go that far (yes, he’s only going dark for a week, but still…) but I feel that backing off from social stuff will give me more time to focus. I’ve had several folks requesting me finish some of the books I’ve had on the back-burner. With NaNoWriMo (National Novel Writing Month) coming up, this might be a good way to leverage my time. However, I haven’t put much thought into novels lately. So, we’ll see.

Anyway, I have some essay ideas I’m pulling together for Medium  (I will have new content up there this weekend) and have some short-story ideas to flesh out. So, I must cut back in other places. Of course, I shan’t disappear entirely. If anything, I hope to be more relevant on the internets.

My newest web project: ForwardFacing

Carl Setzer

I’m moving all my more formal business and technology focused writing over to my new website, Forward Facing. The goal is for CarlSetzer.com to be more of a personal site. Forward Facing will showcase my writing and web work in a more professional manner. At least that’s the plan.

Part of the fun with this, though, is that ForwardFacing.net is showing up in Twitter’s spam/malware database. I guess the prior owners were nasty with it. Anyway, I’ve made the initial request of Twitter to get removed from that list. Which me luck.

Twitter and Rage

Carl Setzer

Every so often I read something on twitter which infuriates me, filling me with horror and revulsion.  I long for the power to remove such wretched souls, deleting the parasitic blight. However, I know that is not my path. Reveling in rage only fills me with misery. I seek the right response, though,  one which shows them the destruction they wreck. Perhaps, someday, such shall be found. Until then, the best I see is to act with kindness to their victims.

Modern Business, Social Media, and @Taylorswift13

Carl Setzer

Inc. has a great piece looking at Taylor Swift and her uber-successful social media dialog with Apple. I’ve been very impressed with Ms. Swift. Her savvy social media execution has helped build her into a powerful brand. This is a woman who will have a powerful impact for years to come.

The article sums up the tools she used for success in this case nicely. She maintained a respectful tone in her dialog with Apple (I’m reluctant to use any other term as she made a statement and Apple, extremely wisely, took the advice). They also look at the way she’s managed her relationship with her fans, with which I think she’s done an exceptional job. And I adore the way she’s poked fun, in a very positive way, at the media speculation and harassment that follows her.

Ms. Swift is a bright, talented and engaging woman, who I think has done an exceptional job to date managing her brand, life and business interests. There’s a lot to learn from her savvy, no matter the sector you find yourself in. And if you’re in the arts, there’s tons.

Zorpia Blues

Carl Setzer

I’m seeing a bunch of emails from friends and colleagues from Zorpia. It ostensibly seems to be a social networking, but clearly is a phishing scheme. They will look like invites from a friend. Do Not Open The Messages From Them!

Here’s a blog post that sums up the joy.

Along with this, always double check with the assumed sender before you click on these sorts of things. And, even if they say “yeah, it’s a great site”, spend a little time with Google to verify. It’s really hard to undo this sort of damage.

Social Media Meditation

Carl Setzer

So many articles about how to make zillions on social media. I’ve long ago grown weary of that discussion. Don’t get caught up in the “magic money” mindset: “Set up Facebook/Twitter and watch the money roll in”. 

Social media provides great opportunities to engage communities. Connecting with a wider audience without much monetary cost is fantastic. However, there is the time cost to consider. Also, everyone is on these channels, as the cost is so low. Developing a distinct voice can be challenging, yet is critical. A key part of that is focus: you can’t be everything to everyone. Trying such dilutes that focus, and you lose sight of what’s critical. It’s better to have 300 engaged fans than 10k unengaged ones. Follower and Like counting are not always the best metrics. Be thoughtful how you measure success.

Your social media meditation for Sunday. Go forth and do great things!

Scaling to the personal

Carl Setzer

Something that struck me this morning: the internet grows bigger, driving us to go closer. We have tools that let us broadcast to unimaginable numbers. Yet it’s the personal that works. Even with thousands of Twitter followers (or more), the relationship is based on a one-to-one feeling of connection. Even large brands are trying to push into that space. It makes sense: none of us want to be just a number. Our marketing and PR tools need to be built focussed on creating that sense of connection.

Social Media Success

Carl Setzer

One common element to successful social media campaigns: fun. Seems quite simple, yet it’s everything. Simply trying to make money, or gaining popularity, shows. That’s trite and pathetic behavior offline, too. But delighting in human interaction, in these discussions and conversations; connections get made. All those “success metrics” build out from there. Genuineness: social media’s gold standard.