LinkedIn vs. Facebook?

I’ve wondered for awhile what’s <a href=”http://www.linkedin.com/in/carlsetzer” target=”_blank”>LinkedIn’s</a> place in the social media realm. There just doesn’t seem to be as much interaction there. Yet it’s been the place to explore professional connections. Now that Facebook has several professional apps, does that threaten LI? People are more engaged on Facebook, or so it seems to me.

On idea I’ve had is for LinkedIn to focus solidly in career management. Expand past job hunting & sales connections. Help people explore themselves and find ways (and opportunities) to become the best professionals they can.

A few rambling thoughts this Sunday. Leave a comment below: I’d love to hear your thoughts.

Some PR Thoughts

Here’s a good post raising questions about all those “social media experts”. It’s easy, I guess, to become bedazzled by buzz terms (Twitter, Facebook, et al). However, if your company is looking to invest actual money in something like this, if behooves you to spend some time researching.

One site I learned about from this, though, is Help A Reporter Out. Peter Shankman’s effort to connect reporters with good, solid sources. It looks like a great way to help both reporters get in front of real sources (not just PR shlocks) as well as get good PR folks in front of relevant media. One of those real solid “win wins” we hear so much about.

Web 2.0 or Me vs. We

One of my chums posted a very thoughtful piece about the Web 2.0 and how it is resulting in more ego-centrism (give the Angry African a read here). Thoughtful thoughts should beget thoughtful thoughts, don’t you think? Well, here are mine (for what they’re worth…money back if not delighted).

One great danger of Web 2.0 comes from our ever demanding ego. The temptation is great to simply feed it by tracking our followers on Twitter, reviewing our blog stats, ever checking our Technorati ratings, ad nauseum. Also, the temptation to simply post things to generate more readers is challenging. I see this thinking related to the adolescent mind. The form of thinking that only sees the group in terms of me. Group acceptance is paramount, even though it stems from a desire (or so claimed, at least) for independence.

Perhaps the issue, really, stems from the fact that the web, like all societal institutions, is accessible to people regardless of the state of maturity. Thus, we’re stuck with people focusing more on the numbers of interactions than on the quality. The members of our society are evolving at different rates, starting at different times. Web 2.0 loves them all.

The Angry African also brings up poverty, and the resulting lack of access. My sincerest hope is that Moore’s law combining with the economies of scale will bring these tools to more and more people globally. However, until that time, we are left with hoping their voices are heard. Most of that comes from those who “care”. Sadly, many of those are drowning in paternalism. Finding ways to ensure the voices of the impoverished and exploited are heard in a genuine way is deeply challenging.

For me, the medium summed up as tech, offers the world so very much. Perhaps I’m too Pollyannaish.

Bears?

We have a bear running around the Seattle area. Amazing for a bear to racing around our urban confines. What’s fun, though, is how the social media scene is taking this and running with it. Twitter has a few threads: #bearalert and #seattlebear. Also, someone has started posted to Twitter as Seattlebear. If you’re interested, you can go to seattlepi.com and vote on a name for the fella.

Bears?

We have a bear running around the Seattle area. Amazing for a bear to racing around our urban confines. What’s fun, though, is how the social media scene is taking this and running with it. Twitter has a few threads: #bearalert and #seattlebear. Also, someone has started posted to Twitter as Seattlebear. If you’re interested, you can go to seattlepi.com and vote on a name for the fella.

Twitter

Another of my chums has abandoned Twitter. For him, the problem boils down to communication. The platform blasts out 140 character tidbits, a pretty small droplet of information. Twitter’s strength is for the mobile, sending these small info drops from moment to moment, wherever you are. Such things are the FreeRoxana campaigns utilize this amazingly well. For many of us, though, perhaps most of us, Facebook is better. It’s easier to control who sees what, you can post more information, and for many of the key platforms, there are robust mobile applications. Twitter is still a valuable tool, but it looks like it is starting to shake out, as far as who it is valuable to.

Seattle PI

I’ll let you read the article, but the gist is that the Seattle Post Intelligencer will be shutting down print operations after tomorrow’s edition, ending a 146 year tradition. In the article, one of the copy editors, a Glenn Ericksen, asks “Who needs copy editors on the Web?” Well, Glenn, quite a few sites do. For publications like the PI to really make it as a professional web publication, they will desperately need copy editors. My believe is that news sites will need to maintain the highest standards in order to justify their readership. And failings will be far more magnified for them (just look at all the snarking about basic grammar errors on any major site). Thus, copy editors, and their kin, will have a place. Well, I hope for such.

As a long time subscriber to the PI, and a one-time paperboy for the publication, this is truly a sad moment. Watching their website evolve over the past few years, and seeing some of the talent they’ve brought on board recently, I believe this “paper” is one of the best positioned to do well in the new media order.

*Update: The PI’s Executive Producer Michelle Nicolosi wrote a good piece describing the PI’s efforts to be relevant in the new media world.