The Power Of The Simple “Thank You”

I pride myself on thanking people. I see this as basic. Time and time again, though, I hear how rarely it happens. Really, one of the most basic elements of community building: acknowledging each other. An element of “namaste”, of seeing each other at a deep level, of valuing each other. Appreciating everyone’s unique gifts Read More …

A few reflections on marketing 

A few quick reflections… Focus! An easy, and dangerous, trap: selling to everyone! That kills sales, unless you’re already at a huge scale. Yes, Starbucks, Microsoft, etc, market to the planet. They didn’t start there. First they focused on a niche, on quality service. Build the relationship, the connection, a reputation for expertise and quality. Read More …