Tag: communications

Some Additional Thoughts on Rebranding Myself

Carl SetzerLeave a comment
woman in white dress shirt and blue denim jeans standing beside man in brown long sleeve

If you’ve read this site for a while, you’ll know I’ve been considering comms as a formal career path for ages. Here’s some additional background into how I got here.

I started studying photography back in junior high. I fell in love with writing in high school. These are the related things that have lingered in my life the longest. They’re also key things that brought me into blogging, though my love of technology also helped with that.

Over the years, I’ve spent time creating web content, creating and managing social media accounts, writing strategies, blogs, Google and Bing business pages. I’ve created social media audits. Crafted press releases. Google and Facebook ads. Flyers, postcards, billboards, Facebook pages, Twitter, TikTok, and Instagram accounts.

And the web! I built and managed websites on WordPress, Wix, Weebly, and Squarespace. I also used Microsoft Front Page and FTP. And, holding an ATA in web design, I’ve built sites with HTML, CSS, and JavaScript.

Also, I’ve managed newsletters. Back in the olden days, I wrote mailings in Quark, Publisher, and InDesign. With that, I loved my design classes focused on InDesign and Photoshop. I created email newsletters in Outlook, but have also used Mailchimp extensively. I’ve also used several CRM tools and built many types of campaigns within that.

Video? Yeah, I’ve created and edited videos in Premiere Pro. I’ve run cameras, audio, and media for live events and livestreams. I’ve streamed them via both YouTube and Facebook.

There are the basics: creating decks in PowerPoint, Google Slides, and Mediashout.

I did public policy and advocacy work for AARP, where I created postcard mailers, flyers, and t-shirts for a telemarketing campaign in Montana.

I worked for a printing company, where I got to do paste-up and other press assistant work, as well as bindery and bulk mailings.

So, I have an extensive background in this stuff. And it’s all stuff I’m proud of. I guess I see this as not so much a pivot, but as a focus. It’s where I’ll focus my skill growth and development. For instance, I’m leaning towards working towards a Communications Degree through WGU. I also want to spend some time diving deeper into data analytics, as I think that’s a crucial part of comms going forward.

AI, Communications, and Career Explorations

Carl SetzerLeave a comment
freelancer browsing laptop and taking notes in notebook during work

I watched this video yesterday from Network Chuck, and went and followed his advice.

Basically, I asked Claude Fable Five to consider my resume, what I’ve posted on my blog, and social media, tell me what kinds of themes you see, what I’m missing and what I should be doing. I was expecting something about project management, perhaps IT, maybe admin work. I was not expecting this summary:

  • You’re a translator and a noticer, not a builder
  • You’re a steward of place and memory
  • Attention is your actual discipline

Nor was I expecting this: “Careerwise, that points to communications/digital stewardship for mission-rooted local organizations (which you’re already doing at EWC and Trinity, and which the web-consulting lane extends). Lifewise, it points to the writing.” So, I’ve long loved writing. It’s what I do in order to process life, whether that’s my haiku, or longer journaling, it’s what my soul loves and needs. Way back when, I quit a computer science major to study writing. My heroes are writers. It makes sense in so many ways. And, as Claude points out, I have >2k subscribers of this blog. I guess I’m doing something wright, er, right.

I’ve spent so much time exploring career options, trying to find the right place for me in this career world. Years of work, really. Even so, this was an eye opening exercise.

Writing has long been highly important to me. As such, it is also a focal point of my insecurities. I nickpick myself hard. Needless to say, it’s very affirming to read this from the AI luminary Claude Fable Five. I still have work to do to quell my insecurities, of course.

So, related to this, Claude suggests the following for my work: “Aim the job search at communications and community engagement roles, not IT or PM”. I’ve been working with it today to build a plan to move forward. I’ve started by tweaking this website, as well as my LinkedIn profile. I’m not in a raging hurry, so I’m fine with baby-steps.

It’s also recommending WGU’s Communications Degree as a pathway for growth, which is something I’ve played with. My hope is for an employer to cover that via tuition benefits. However, I might want to start that on my own, as neither of my roles offer that right now, and are unlikely to offer that sooner.

So, years of work, both exploring opportunities as well as writing/creating, I’m pleased to see this alignment coming forth. As I plan this pivot into something that aligns nicely with my interests and experience, I see a LOT of work on the horizon. But not a sense of dread. Looking forward to the next wave in my career.

A few thoughts on Twitter, and it’s latest kerfuffle

Carl Setzer2 Comments

This morning I read “Elon Musk Backs Off Legacy Checkmark Purge“. As a long time Twitter user, and someone who held Musk in high regard, I’ve been following the acquisition by Musk with a personal interest. This particular situation has been…fascinating.

Ultimately, Musk fails to understand the value of verification. Yes, it provides some value to the user, but far more value comes to Twitter. Knowing that this person posting REALLY is Steven King, Will Shatner, etc, brings value to Twitter since we KNOW who we’re interacting with. By building that direct connection between fans and creators, Twitter gains.

In his rush to monetize everything (anything?) on the platform, he has lost focus on what makes Twitter interesting and valuable. Which is sad. Over the years, I’ve met amazing and wonderful people. People who’s friendship I value as deeply as anyone I’ve met In Real Life. I’ve learned a huge amount from them.

Fortunately, it’s not been too hard to tune out Musk’s antics. But the increase in hate speech and right wing rage making its way into my feed has deeply detracted from my experience. I still post, but much less often. And I spend far less time on it (which certainly is a net positive).

Will Twitter survive Musk? Possibly. Will it return to what it was before? No. But the platform has evolved considerably since its launch and will continue to. What it looks like next year is extremely hard to predict. We’ll see, I guess.

Some thoughts on the Dark Brandon thing

Carl Setzer2 Comments
mad formal executive man yelling at camera

A blogger I highly admire, Bernie Michalik, posted this article looking at the whole Dark Brandon meme that’s running through the internet right now: On The Good and Bad Aspects of Dark Brandon (a quick aside for those unaware of the meme “Let’s Go Brandon”, it’s basically an anti-Biden euphemism. If you wish to explore it further, here’s the Wikipedia article.)

I understand that it feels good, at one level, to meet political invective head-on. However, I find it counterproductive. Bernie pulls an apt quote:

“Never wrestle with pigs. You both get dirty and the pig likes it.”

George Bernard Shaw

So, my thoughts? As Luke Skywalker put it, “This isn’t going to go the way you think”.

It’s best to keep our end goals in mind. Which, hopefully, isn’t just to score pyrrhic points in the eternal game of poltical one-upmanship.

My Work Over The Next Few Months

Carl Setzer1 Comment
top view photo of people near wooden table

In my current role, I’m preparing to cover for our communications coordinator while he’s out on paternity leave. This will last through November, and my contract is up at the endo of December.

I covered for him 2 years ago on his last leave, so I know quite a bit about the work (check out samples of that work here). Last round, though, we were at the beginning of the pandemic, so my main focus was on creating and editing video for our services. This round, our video production needs are minimal (we’re fully back in person and streaming. Not much video editing at all). Though we’re launching a stewardship campaign, which will have a video component, we’re outsourcing that. Most of this round’s work will be newsletter maintenance and bulletin creation. I’ll also be doing social media work, some graphic design, and some writing. It’ll be fun.

This gives me pause. I’m good at communications work. The main reason I chose to study web development grew out of comms. I get consulting work for my comms and marketing knowledge. Yet, I also love more general tech. I really enjoyed my Cisco networking classes, the hardware classes, and my current Enterprise Architecture class. Of course, more traditional IT work seems to pay better. And there is a lot of competition for communicator roles, especially with all the changes in journalism careers.

So, I’m not sure what will come of all this. Will I try to leverage my experience in this contract role into a FTE comms role somewhere? Or do I want to be straight tech? Or is there something else I haven’t seen yet? Oh, the mystery of life!

Communicating The Bare Necessities

Carl Setzer
clear communications

This morning I was talking about the importance of brevity in communication. Elegant prose has its place, of course. But when you’re communicating information, say in a corporate environment, in the blizzard of information that is today’s modern landscape, crisp, clear language is critical. Bullet points, sentence fragments, focus on key elements, don’t bury the lede.

“Wait”, you might say, “isn’t this guy studying web development? Why’s he going on about writing and communication?” Well, remember what purpose a website serves: communication. It’s a delivery mechanism for information. Interactivity, color schemes, layout all need to serve the function of the site. Cool features, in and of themselves, at best are distractions unless they serve the reader/viewer.

So, with that, remember, when it comes to most “business writing”, focus on the bare (bear?) necessities.

A Summary Of Google’s Webmaster Guidelines

Carl Setzer
Google Webmaster Tools

One of my assignments this week was to read through the Google Webmaster Guidelines and summarize their general recommendations.

  • Make sure your pages can get links from other pages. You will want to make sure you use crawlable links when you do that, which means using anchor tags (<a> with a href attribute).
  • Create a sitemap and ensure that it has links to all the important pages on the site. They also recommend having this as a “human-readable” list of links for those important pages.
  • Keep the number of links on a page to a “reasonable number”. They recommend “a few thousand at most”, which, to me, seems excessive.
  • Ensure that the hosting server supports the “If-Modified-Since” HTTP header, which is what informs the Googlebots when content has been changed since they last visited the page. It’s important as it saves bandwidth and, thus, networking overhead costs.
  • Use the robots.txt file well. It is important to ensure that the web crawler bots are not crawling non-important pages. Besides ensuring the robots.txt file has the right information, you also want to make sure that it is kept up-to-date. Doing these things ensures that your “crawling budget” is utilized well.
  • Another thing that you can do is manually submit your site to Google’s crawlers. This triggers them to head over to your site immediately, as opposed to waiting for it to be discovered crawling other sites.
  • Lastly, you should make sure that administrators of other relevant sites know about yours. Emailing an announcement, or posting such on social media is a great tool towards creating awareness of your site and garnering backlinks.

Great Design Example: Exquisite Poster

Carl Setzer

I’ve long admired Debbie Millman’s design chops. It was really awesome to see this poster she created for Print Magazine. Its elegance resides in simplicity and clarity. As a fan of Swiss Style as well as the Japanese minimalist ascetic, this really speaks to me.

What do you think?

 

A Quick Piece Of Blogging Advice

Carl Setzer

One of the blogs I follow will, often, post a flurry of posts in one burst. So my email becomes laden with a string of 8, 9, 10 posts.

I want you all to be aware of a feature within all blogging platforms I’m familiar with: “Scheduling Posts”.

Below is a screen capture of the current layout for WordPress.

Annotation 2019-09-20 091109

 

This helps in a couple ways.

  1. You don’t flood your readers with content.
  2. Regular postings are better for you, SEO-wise. Scheduling 10 posts to occur over 10 days is better for your site in the eyes of Google.

So, one fast bit of blogging advice. Cheers!

Google’s Tea Uglow Featured On This Week’s Design Matters

Carl Setzer

I’m sad to say that I’ve never heard of Tea Uglow until this evening when I was able to listen to the most recent Design Matters podcast (if you haven’t subscribed, you need to change that). Tea is the Creative Director of Google’s Creative Lab in Sydney, which sounds like an invigorating role.

Tea comes to tech with a delightfully unique mindset. Not from the computer science world, but art and design. A mindset that’s critically important right now, at this point in tech history. I deeply believe that design thinking is the future of tech. And, really, the now of tech. She’s done some other videoed talks, which I’ll explore later. It’s awfully late today.

This talk covers a lot of ground, from sexuality and gender identity to diversity and inclusion in tech. Such broad wandering inspires and engages me.

Give it a listen. It’s well worth your time.