A webcomic I follow recently ran afoul of Instagram’s TOS. Their 100k+ followers evaporated instantly. They appealed, Meta denied the appeal. So, their option is to rebuild or quit. Now, one way to rebuild is to launch under a slightly different handle, but really, the damage is done. Regaining that many followers will be hard. They are now launching a website to rebuild their connections.
Now, for years I’ve advised folks who do business online to NOT depend on a single platform, not Meta, not YouTube, not Twitch…no, not any of them. The main thing is that you are dependent on whatever decisions they opt to make. We, as customers, have no real influence over the business. Perhaps, if we have enough followers, we can force an action (ie: Linus Tech Tips and YouTube). But keep in mind that Linus has other channels to engage and enrage his followers.
So, the main gist of my recommended social strategy is to drive people to your website. Have them subscribe to the site or an email list. Then you are decently insulated from any capricious decisions by those companies.
I can hear some of my good friends saying “the 90s called and they want their technology back”. Or, even better, “yo, web dev, not everything is solved with a website”. However, I stand by my strategy and, as time goes by, I recommend it even more boldly.
Check out more of what I have to say about Social Media here. And if you like what I have to say, please consider liking and subscribing.
