
In this morning’s rain
I remember these flowers
From yesterday’s sun
IT Pro & Seattleite

In this morning’s rain
I remember these flowers
From yesterday’s sun

Capturing sunlight
Feeding it back to our soul
Watching an osprey

The air is cooler
I’m moving through the evening
Beauty gazes out
I just stumbled on Chris Chalmers (via this video, of all things). Chris was a DJ on a couple of local (Seattle) radio stations. Having helped many folks with their digital presence, I fully get what he’s talking about in this video. Short-term marketing, much less short-term thinking, doesn’t work. Not in the long run at least.
Marketing should be a well thought out and well planned element of your business. Strategic thought, analytics, and deliberate execution all play a part in building the long-term business.
I’ve seen too many folks expect a website, Twitter/Facebook/Instagram account to come in and rain money. 9 times out to 10 (99 times out of 100?) it’s not going to work. Regular focused posts, thoughtful interaction and the well timed/placed promotion are what gets you there. You should consider this to be a multi-year long initiative.

With darkness falling
The sun shining from down low
Easily through trees

As we move homewards
Across the San Juan Islands
Summer’s Joy’s awake