A Few Thoughts On Wil Wheaton’s Radio Free Burrito, Episode 45

Just finished the 45th episode of Wil Wheaton’s Radio Free Burrito. I adore his wit and share many of the things that tickle his whimsy.

In this episode he talks a bit about getting a gig from an audition. He’s rather pleased with himself as this has not been the most successful vessel for booking his work. It’s quite understandable, really, that you meet success where you’ve met nothing but frustration. That feeling of validation is quite invigorating.

While talking about that, though, he mentions the times he’s thought about quitting these. Not quitting acting, but these types of auditions. For me, the key thing: he’s successful getting work via, what I’d call “networking”. The undertone: that would be “quitting”.

I’d argue that, no, it’s not. Acting, and acting gigs, are the goal. He has success there! He’s acting, and paying the bills. Everything else is gravy. There’s nothing wrong with quitting unsuccessful tactics while working towards your dream. Quite the opposite.

Some times, quitting is essential. 

One way to consider this: the ol’ 80/20 rule. 20% of what most people do generates 80% of the results. If one is meeting success doing “it” one way, and not in another, focus on where you’re meeting success.

It’s not only “ok” to quit what’s not working, I’d argue that there’s an imperative. 

Focus on results, not the process. So what if someone else gets all their work “this way”? Focus on what works for you. It might be valuable to explore how you can do things differently, and use that to grow. And, as Wil points out, sometimes the exercises that don’t generate the gigs have other value. For him, many times it’s getting in front of key people; building that network.

Results, my friends, are what should drive us.

Keep up the good work, my friends!

 

PDF Editors And Business Operations

At this point, I can’t imagine how anyone operates a 21st century business without a pdf editor.

Not being able to fill out forms, edit docs, transform them to Word or Excel…all rather critical for business today.

Adobe Acrobat is not the only option. Which is good since it’s ridiculously expensive.

I’ve been using FoxIt’s PDF Editor/Creator for some time. A reasonable price ($109).

Here’s a list of low cost options, including 1 or 2 free ones. One of the ones they list, Nitro, is another one I’ve used. It’s pretty good as well. I don’t know they other ones, but it’s PC World, so it should be a good source.

Anyway, there’s no good reason to not have SOMETHING. So, make it work.

 

Seeing your greatness

I see your greatness 

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p style=”font-family:’Helvetica Neue’, Arial, sans, sans-serif;”>I’ll push and pull you forwards

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p style=”font-family:’Helvetica Neue’, Arial, sans, sans-serif;”>Do the same for me? 

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It’s Sunday night and I’m wide awake…hurray daylight savings time

Note: I originally wrote this last weekend, but through some crazy glitch, it was scheduled for March 12, 2200. 

Oh, the social train wreck, messing with circadian rhythms en masse, for fun and profit…or at sociopathic delight.

I hate these time-shifts. Firmly in the camp of “these have out-lived any usefulness they might have had”, I fine the tweaks annoying and disjointening (I just made that word up…yay me!).

So, I’m awake when I’d rather be asleep, and only starting to settle down. Being me, I thought it a great time for a blog post.

I spent a good chunk of the evening crafting some new logos for my son’s Youth Choir, the Snohomish County Youth Choir. I’m not super-happy with any of them, but they’re ok. It generally takes a few iterations before I’m ok with my work. And they’re never as good as I’d like. I’ll add them to my portfolio once I’m done and happy.

Also, I moved a bunch of photos into this site today, and built this gallery for my favorites. It’s been long-overdue. Actually, I thought I’d moved everything over and am only just now realizing I hadn’t. I have more work to do with this, which will keep my happily busy.

Anyway, enjoy!

[supsystic-gallery id=1 position=center]

Negate the Hate 

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p style=”font-family:"font-size:21.6px;”>Always seek to grow 

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p style=”font-family:"font-size:21.6px;”>Focus on positive things 

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p style=”font-family:"font-size:21.6px;”>Negate all the hate

My focus

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p style=”font-family:’Helvetica Neue’, Arial, sans, sans-serif;”>I try to focus 

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p style=”font-family:’Helvetica Neue’, Arial, sans, sans-serif;”>The greatest of challenges 

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p style=”font-family:’Helvetica Neue’, Arial, sans, sans-serif;”>Making lives better than

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p style=”font-family:’Helvetica Neue’, Arial, sans, sans-serif;”>Well, I try…

A few reflections on marketing 

A few quick reflections…

Focus!

  • An easy, and dangerous, trap: selling to everyone! That kills sales, unless you’re already at a huge scale. Yes, Starbucks, Microsoft, etc, market to the planet. They didn’t start there. First they focused on a niche, on quality service. Build the relationship, the connection, a reputation for expertise and quality. When we find our gift, our marketing sweet spot, business will grow. Slowly but surely, growth. In Steven Covet lingo, when you focus on your area of influence, our area of influence grows. The
  • I like feeling special, connected and cared for. There’s a cafe close to home where I talk with the owners, they ask about my family, they suggest coffees based on knowing my tastes. Clearly, they do a great job communicating appreciation to me. And I’ve become an evangelist. 
  • Marketing power comes with knowledge. Yeah, perhaps a bit cliche, but hear me out. First element: expertise. Whether it’s a specialized real estate niche, coffee and pastries, burgers…It can anything. Second: know thy customers! What do they like, what makes them happy, what they hate; you get the picture. Lastly, with both bits of power, build marketing tools to grow that connection. There are so many great customer/client relationship tools out there which let you build specialized communication plans. Spend time building out those tools, knowing them, using them to make your customer’s lives better. 

That last line is the key: “make your customer’s lives better”. Every action needs to push that way, drive with that focus. 

Night’s Song 

Night’s singing its song 

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p style=”font-family:"font-size:21.6px;”>Calling for tranquility 

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p style=”font-family:"font-size:21.6px;”>Stillness in the air 

Memories of Rain

As I’m sitting here, 

Awake foolishly early 

Rain gently strikes 

The ground, roof, windows, 

Flowing through fir

For me, a soothing sound 

Reaching deep 

To my forgotten recesses 

Memories of the 

Heart 

A Seattle Haiku 

Clouds and rain common 

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p style=”font-family:’Helvetica Neue’, Arial, sans, sans-serif;”>Clear skies bring frantic effort 

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p style=”font-family:’Helvetica Neue’, Arial, sans, sans-serif;”>Victims of sunlight