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I was doing some research recently into the all important bio, that “about me” section of every website. I realize that there are some key things in every bio, and then some crucial differentiating elements.

Key things everyone should have in a bio:

1. Who you are? You know, your name
2. Company/Brand
3. What do you do? Current function or role
4. Values
5. Your experience
6. Some accomplishments
7. A catch phrase is always great

Differentiating Features:

• Should you write in the first or third person: this depends on your personal brand. Are you a huggy/feely type of person? I recommend a first person bio. One that provides human warmth and connection (using “I” and “me”). Now, if you’re highly professional, very analytical, very interested in keeping that professional boundary, then I recommend a third-person bio (ie: “Carl Setzer is…”, “he believes…”, that sort of thing).

So, like this one, many websites are written about you, so a bio might seem redundant. However, it’s not. It’s a quick overview and a great introduction. Also, a well done bio can be used on LinkedIn, Twitter, Facebook, etc.

I recommend you actually start your website efforts with your bio creation. It opens up so very much.

What have I left out? Let me know in the comments.