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Currently, I’m looking at an online service for the Snohomish County Youth Chorus (my son sings with them, and I’m on the board). One of the first things I always want to do is look at pricing. I want to avoid spending hours of time researching features and whatnot, when the product doesn’t fit into the org’s budget.

When it’s not available, or not easily findable, I get annoyed. I don’t want to sign up for a “free trial” to answer the most basic of questions. A couple of thoughts with this:

• If you won’t tell me the costs plainly, I expect that I will need to worry about being “sold” to all the time. Sure, it might make it easier for you to sell to me, but it both annoys me and erodes my trust.
• If you won’t tell me upfront so that you can apply high pressure sales, what other things will I need to endure to get basic service.

Anyway, if you craft content for a business, these are a few things to keep in mind.