Fandango, a blogger I’ve been following for a bit, posted a reply to Salted Caramel’s blogging insights prompt from Monday of last week.
As I’ve been blogging since 2005, both personally and professionally, I think I have something to add. Let’s explore, shall we?
First, let’s look at Salted Caramel’s caveats.
- It is also fine for your “quaint passions” to change over time.
- This quote applies only to personal/hobby blogging
For point 1, I actually think they should change over time. Especially for a personal blog, you want to show your evolution. Changing interests point to explorations and make for a more interesting read over time.
Point 2: I agree somewhat. Depends, ultimately, on the professional blog’s focus. If it’s for a company, sure. But if you’re a sole proprietor (say, freelancer, or real estate agent) there’s value in having a broader sampling into the person you are. My professional blogging was, mostly, focused on real estate. Real estate industry centered blogs can get…boring. I find it valuable to write about the bigger you, and the bigger community around you.
- Why do you live where you do?
- What do you love about it?
- What are the challenges?
So, more than just “housing starts are up, prices are, too…”. In these cases, the client is hiring you. Why should they be interested in you?
Anyway, that’s my fast two-cents. What do you think?
