Don’t depend on a single social media platform for your business

person holding iphone showing social networks folder

I came across this YouTube short today and it reminded me of a key digital strategy that I highly value: don’t become dependent upon someone else’s service (YouTube, TikTok, Twitch, etc).

Basically, YouTube demonetized this creator with no notice of the issue at hand (oddly, after 10 days, it was returned). She also had her Twitch channel suspended for spurious reasons (watch the video for details).

So, my advice: do NOT let your business become dependent on one platform. You become at risk from frivolus and spurious decisions. You also are dependent on the fiscal management of Instagram, Facebook, TikTok, YouTube, etc. TikTok’s recent troubles showcase this. Several businesses were left scrambling to respond.

I recommend pointing people to YOUR website, and to do so from the beginning. Additionally, start a newsletter and capture email addresses. Those are powerful for your current business (when your socials are functioning as planned) and mission critical when something goes wrong.

Remember to think long-term, anticipate challenges and be proactive in engaging them.

“Be myself? I’d rather die.”

one black chess piece separated from red pawn chess pieces

Substack has a feature where they serve up posts that I might like. Not all of them have been been hits, much less home runs (wait…why the hell am I serving up sports analogies?). But this one was good! “Be myself? I’d rather die“, a post by psychologist Adam Mastroianni, and it looks at many things, but the focus that spoke to me was on the evolutionary value of conformity.

TLDR: social norms are one way we communicate our learnings about survival. He references cassava, which is edible ONLY when prepared correctly. Otherwise, it’s potentially lethal. Makes me think of the Hebrew proscription about pork, as an other example.

It’s rather eye opening to consider that social norms are often survival mechanisms. And, thus, that feeling of “needing to obey them”, even when they don’t seem to match make much more sense.

I want to remind folks, though, that as valuable as those learnings are, it’s the people willing to push through the norms and challenge are the ones that change things. I’m sure, at one point, no one ate cassava as it’s rather problematic until “treated”. Yet someone, somewhere, said, “I think I can eat this”, and, for whatever reason, we stumbled through it and the world was changed.

I appreciate the insights, especially on why the urge to conform is so damn powerful. However, I intend to live my somewhat contrarian life. I’ve enjoyed most of it so far.

A morning meditation for you, my friends

I have plenty of moments when I don’t trust my gut. When my heart screams out, but I don’t believe that it can be right. I’m working on that, though.

I deeply value the arts, and have encouraged many to pursue that path. Even when it’s likely they’ll not attain wealth and privilege. So, this post sings to me.

So, I pray you find your place. Find the beautiful place within yourself. And share it boldly.