Complexities flow
Harmonics interplaying
Rhythmical power
Listening to Steven Reich’s “Music For 18 Musicians”
Complexities flow
Harmonics interplaying
Rhythmical power
Web Developer and Analyst | Strategically Thinking About The Web
Complexities flow
Harmonics interplaying
Rhythmical power
Earlier today I read this piece from my friends at Geekwire: “Music service Rhapsody posts record $35M net loss even as revenues climb to $202M“. I’m not simply concerned about a long-standing Seattle tech company struggling, but also that entities like Spotify are also bleeding cash to keep their market share. The losses are not sustainable long-term. I’m really not a streaming-music industry analyst, so I can’t really speak to the timeline of the issue, and that’s really not my point or concern.
I’m wondering about the sustainability of the music business. Not simply Spotify, et al; actually, even more my focus is on musicians. I’ve heard from many sources (most notably Taylor Swift) about how Spotify is not providing a livable income. Now, if Apple, Google, etc, can pay more than Spotify or Rhapsody, that’s a particular issue. However, I think this is larger. It’s ultimately about the consumers, about me and you as music lovers. Perhaps $10/mo is not enough to for artists to make music and eat. And if that’s the case, maybe we need to think about more $$$.
There are many tools that individual artists are leveraging well. Kickstarter and Patreon come to mind first. There are several tools, though, that help. Many artists I admire, such as Amanda Palmer and Zoe Keating leverage these tools to good effect. However, they spend a lot of time managing their audience. It seems, for them, that they get a lot of positive energy from us. Which will certainly make it more pleasant. Of course, emails, blog posts, Instagram updates and all that take away from producing their art. Or, maybe, that’s part of their art.
Anyway, there’s much to consider with this. So, as a mediation, I’ll leave you with Zoe Keating’s closing at the 2016 Word Economic Forum meeting in Davos. She’s carved an amazing niche for herself. As a fan myself, and love interacting with her other fans.
Earlier this evening I attended a performance by Aaron Strumpel at my church. Talking to the musicians afterwards, I was reminded of several ways that modern technology is changing the music business. Yeah, there’s tech impacting performance, but that’s not really what’s got me jazzed right now. No, it’s the way the music business is transforming due to social media.
Artists like Amanda Palmer and Zoe Keating have carved a living out of the modern music business. They’ve mastered an evolving toolbox that revolves around social networking. Interweaving websites & blogs with Twitter, Facebook, Instagram, YouTube, KickStarter, Patreon, along with such classics as email. With a blend of genuineness and talent, they’ve built a worldwide fan base who delight in any opportunity to assist these artists they love. Ultimately, the key is a genuine delight in their fans. By loving them, taking pleasure in the interaction, these fans are passionately in love.
In Amanda’s book she talks about selling 10,000 albums (which her label defined as failure) and 10,000 Kickstarter investors. In so many ways, 10k is not that dramatic. But she’s been able to leverage and engage that audience. If she was simply making a living, that, to me, would be glorious success. However, she’s been able to launch some very innovative and novel projects. A success beyond measure, in my eyes. And her audience is intimately involved, more than the fundraising. An additional layer of richness.
This plethora of tools speaks to opportunity. Opportunity which excites me; I see great things arising. And I both look forward to witnessing the glory of what’s coming, and taking part. For I always seek to be part of cool things.
Lost within songs
Dank and dreary mist fading
Sunlight heals all things
In case you missed the announcement, Amazon has launched Prime Music. As you can guess, Amazon is the latest tech animal to enter the online music fray. I downloaded the iPhone app last night and have been streaming music at my desk at work today. For now, the music selection is pretty small for the streaming service. As a heavy Spotify user, Amazon is not going to displace my current habits. Prime looks to be supplementing/feeding their mp3 download service. That’s not where I am, at this point. Key phrase: at this point.
I fully expect that Amazon is “in it to win”. They’re fierce competitors, and I expect that they’ll push this service further. Probably, there will come a point that Spotify’s $9/mo service will seem redundant to my Prime membership fee. Then it will be tough. I’m not keen on giving too much control over my life to one vendor. However, I value my cash. Yeah; tough. Or, perhaps, Spotify will be bought by one of the big players and this will become a non-issue. Always in motion, the future.
I’ve been streaming via Spotify pretty exclusively for some time. Haven’t ponied up for the premium plan yet, but look to do so. I really love having the whole world of recorded music at the tip of my ear.
Another piece I love: the ability to share music.
Here’s one of my favorite tunes, by one of my favorite artists, Peter Gabriel.
Enjoy!