This morning I was talking about the importance of brevity in communication. Elegant prose has its place, of course. But when you’re communicating information, say in a corporate environment, in the blizzard of information that is today’s modern landscape, crisp, clear language is critical. Bullet points, sentence fragments, focus on key elements, don’t bury the lede.
“Wait”, you might say, “isn’t this guy studying web development? Why’s he going on about writing and communication?” Well, remember what purpose a website serves: communication. It’s a delivery mechanism for information. Interactivity, color schemes, layout all need to serve the function of the site. Cool features, in and of themselves, at best are distractions unless they serve the reader/viewer.
So, with that, remember, when it comes to most “business writing”, focus on the bare (bear?) necessities.
