Friends are beautiful
Easy as riding a bike
Graceful connection
I hopped into Canva looking for inspiration, and found this template. Bicycles delight me, and friends are wondrous. The haiku felt pretty natural with all those pieces coming together.
My love for these vans
A classic stylization
Grand branding ethos
I do adore the classic, type 2 VW bus. These speak to my heart in ways I’ve really not fully mapped out. But they are quite fun, even if they’re not the most practical.
I listen to podcasts most every day, sometimes more than one. As I’m back working in real estate, the past few mornings I’ve listened Tom Ferry’s podcast. He’s a well regarded coach to high caliber agents.
Today’s edition was “Elevating Listing Videos to A Viral Art Form“. One of the touchpoints in this was a viral video created by the guests, Tim Smith (a real estate agent out of Orange County, California) and Chris Stacey (a film maker). The viral video, well, I should call it a film out of respect for the creators, was focused on one of Tim’s listings. This gorgeous, waterfront home is stunning, and well showcased in the video. But you’d never see it as a property home tour. It’s something unique.
I had to look up what a “Duffy” is (it’s a small boat…the video will define it better than I can). I’m afraid I’m ignorant of things super-wealthy.
Anyway, I found it clever and innovative. Not sure if this will change the nature of real estate videography, but it might. It certainly adds a new element that’s hard to predict.
So, give Mr. Ferry, Stacey and Smith your ears for roughly an hour. This discussion has value beyond real estate. It gives me some insight into where marketing as a whole could be heading. And I hope it does.
The past few days have brought a few opportunities to edit some sound files. I’ve used Audacity in the past, but it hit me that Adobe’s Audition is part of my Creative Suite subscription. I found it slick and fast. Now I was only trimming the files and boosting the audio. It felt much easier to me. That might be due to my decades of experience in Abode products. This, their UX is somewhat natural.
Next. I want to spend some time exploring balancing sound, cutting out noise and such. It should be fun.
What’s your favorite tool? I lean towards Audacity mainly, if for no other reason, free!