Email Newsletter Fail

gold letter y on black background

This morning I received an email where the content was predominantly jpegs. Nothing inherently wrong with this, I guess. However, putting blue-text “links” in the jpeg is almost useless. Sure, I can retype that 30-character URL, but most people are unlikely to do that. Lots of folks won’t even know to do that. This one was peculiar since the content is mostly text. Why a jpeg? Anyway, it pretty much ensures no click-through. Not to mention is not optimized for mobile, or for accessibility tools.

Personally, I retype these (if I only have an image to work with), though there are plenty of OCR tools to convert them to text. Often, the originator can provide the Word document that this was created in. One other option, which works reasonably well, is within Google docs.

  1. On your computer, go to drive.google.com.
  2. Upload the image
  3. Right-click on the desired file.
  4. Click Open with. Google Docs.
  5. The image file will be converted to a Google Doc, but some formatting might not transfer: Bold, italics, font size, font type, and line breaks are most likely to be retained.

Some fun with Mailchimp

An interesting evening.

I inherited a Mailchimp account. I needed to update the website, organization name (slight name change), address, phone number, etc. My goodness! There were 4 different forms that needed informatio.

Make sure you’ve updated all elements at this section of your account:

  • https://us14.admin.mailchimp.com/account/contact/#

It’ll save you aggravation later.

Please note: I’m still a fan of Mailchimp and their business model. I love how it’s free to start while designed to grow with you and your business. It’s a powerful tool that will help you market professionally with minimal effort. And will scale as you grow.

Let me know if you have any questions. I’ve deployed Mailchimp for multiple businesses and organizations. It’s one of the best investments you can make for your growing business.