It’s time to rise and shine, I suppose. It’s easy to resist wakefulness, isn’t it? I messed my back up, which makes my motivation to wake that much weaker.
I hope your Monday goes well, and that you’re moving forward towards your goals.
IT Professional & Seattle Guy

The air is cooler
I’m moving through the evening
Beauty gazes out
I just stumbled on Chris Chalmers (via this video, of all things). Chris was a DJ on a couple of local (Seattle) radio stations. Having helped many folks with their digital presence, I fully get what he’s talking about in this video. Short-term marketing, much less short-term thinking, doesn’t work. Not in the long run at least.
Marketing should be a well thought out and well planned element of your business. Strategic thought, analytics, and deliberate execution all play a part in building the long-term business.
I’ve seen too many folks expect a website, Twitter/Facebook/Instagram account to come in and rain money. 9 times out to 10 (99 times out of 100?) it’s not going to work. Regular focused posts, thoughtful interaction and the well timed/placed promotion are what gets you there. You should consider this to be a multi-year long initiative.

With darkness falling
The sun shining from down low
Easily through trees

As we move homewards
Across the San Juan Islands
Summer’s Joy’s awake

Within this forest
Passing all this Spanish moss
A cool summer’s day
Textures
<
p style=”font-family:"”>Tell me stories
<
p style=”font-family:"”>Shapes in the paint
<
p style=”font-family:"”>Reach out
<
p style=”font-family:"”>Like the dead
<
p style=”font-family:"”>Demanding to be
<
p style=”font-family:"”>Heard
<
p style=”font-family:"”>