Tag: career

Some Additional Thoughts on Rebranding Myself

Carl SetzerLeave a comment
woman in white dress shirt and blue denim jeans standing beside man in brown long sleeve

If you’ve read this site for a while, you’ll know I’ve been considering comms as a formal career path for ages. Here’s some additional background into how I got here.

I started studying photography back in junior high. I fell in love with writing in high school. These are the related things that have lingered in my life the longest. They’re also key things that brought me into blogging, though my love of technology also helped with that.

Over the years, I’ve spent time creating web content, creating and managing social media accounts, writing strategies, blogs, Google and Bing business pages. I’ve created social media audits. Crafted press releases. Google and Facebook ads. Flyers, postcards, billboards, Facebook pages, Twitter, TikTok, and Instagram accounts.

And the web! I built and managed websites on WordPress, Wix, Weebly, and Squarespace. I also used Microsoft Front Page and FTP. And, holding an ATA in web design, I’ve built sites with HTML, CSS, and JavaScript.

Also, I’ve managed newsletters. Back in the olden days, I wrote mailings in Quark, Publisher, and InDesign. With that, I loved my design classes focused on InDesign and Photoshop. I created email newsletters in Outlook, but have also used Mailchimp extensively. I’ve also used several CRM tools and built many types of campaigns within that.

Video? Yeah, I’ve created and edited videos in Premiere Pro. I’ve run cameras, audio, and media for live events and livestreams. I’ve streamed them via both YouTube and Facebook.

There are the basics: creating decks in PowerPoint, Google Slides, and Mediashout.

I did public policy and advocacy work for AARP, where I created postcard mailers, flyers, and t-shirts for a telemarketing campaign in Montana.

I worked for a printing company, where I got to do paste-up and other press assistant work, as well as bindery and bulk mailings.

So, I have an extensive background in this stuff. And it’s all stuff I’m proud of. I guess I see this as not so much a pivot, but as a focus. It’s where I’ll focus my skill growth and development. For instance, I’m leaning towards working towards a Communications Degree through WGU. I also want to spend some time diving deeper into data analytics, as I think that’s a crucial part of comms going forward.

AI, Communications, and Career Explorations

Carl SetzerLeave a comment
freelancer browsing laptop and taking notes in notebook during work

I watched this video yesterday from Network Chuck, and went and followed his advice.

Basically, I asked Claude Fable Five to consider my resume, what I’ve posted on my blog, and social media, tell me what kinds of themes you see, what I’m missing and what I should be doing. I was expecting something about project management, perhaps IT, maybe admin work. I was not expecting this summary:

  • You’re a translator and a noticer, not a builder
  • You’re a steward of place and memory
  • Attention is your actual discipline

Nor was I expecting this: “Careerwise, that points to communications/digital stewardship for mission-rooted local organizations (which you’re already doing at EWC and Trinity, and which the web-consulting lane extends). Lifewise, it points to the writing.” So, I’ve long loved writing. It’s what I do in order to process life, whether that’s my haiku, or longer journaling, it’s what my soul loves and needs. Way back when, I quit a computer science major to study writing. My heroes are writers. It makes sense in so many ways. And, as Claude points out, I have >2k subscribers of this blog. I guess I’m doing something wright, er, right.

I’ve spent so much time exploring career options, trying to find the right place for me in this career world. Years of work, really. Even so, this was an eye opening exercise.

Writing has long been highly important to me. As such, it is also a focal point of my insecurities. I nickpick myself hard. Needless to say, it’s very affirming to read this from the AI luminary Claude Fable Five. I still have work to do to quell my insecurities, of course.

So, related to this, Claude suggests the following for my work: “Aim the job search at communications and community engagement roles, not IT or PM”. I’ve been working with it today to build a plan to move forward. I’ve started by tweaking this website, as well as my LinkedIn profile. I’m not in a raging hurry, so I’m fine with baby-steps.

It’s also recommending WGU’s Communications Degree as a pathway for growth, which is something I’ve played with. My hope is for an employer to cover that via tuition benefits. However, I might want to start that on my own, as neither of my roles offer that right now, and are unlikely to offer that sooner.

So, years of work, both exploring opportunities as well as writing/creating, I’m pleased to see this alignment coming forth. As I plan this pivot into something that aligns nicely with my interests and experience, I see a LOT of work on the horizon. But not a sense of dread. Looking forward to the next wave in my career.

Some career advice from LinkedIn

Carl Setzer
female office worker relaxing with feet on table

I know a number of people don’t see the value of LinkedIn. I, however, find a valuable tool, both as a networking tool and for advice in this continuously morphing economy and job market. Today, I came across this gem with the first line ‘The common advice is to find a stable role with a good team and “vest and chill”.’

I’ve heard that advice for most of my life, though mostly when I was young. Especially to young sailor me. Do the minimum, don’t attract attention…these pieces of advice are rather alluring on the surface. They seem to appease fear, any adversity to risk, to minimise the chances of failure. However, as Mr. LoPrimo, the writer of the post, points out, you’re relying on pure luck. I’ve long given up on that mindset, even though it still haunts me.

For years, I’ve “given plenty of thought” to where I am going. My challenge? There are so many options and variations, it’s so damn hard to pick amongst them. I guess that’s preferable than sitting here after a layoff wondering where I should apply.

I want my career to be more than reacting; I want proactivity, to be ahead of the curve. I don’t want to be playing the game of scrambling to find work again. And to be evolving in a direction of my choice. So I build myself, my mind, pointing towards the future I want.

What about you?

Completed another Certificate: Harnessing the Power of Data with Power BI

Carl Setzer
close up photo of survey spreadsheet

I’ve been working lately on Coursera’s Microsoft Power BI Data Analyst certificate. I just completed the current course, Harnessing the Power of Data with Power BI. I find this valuable as I don’t know Power BI (BI = Business Intelligence) that well yet. I have extensive experience with Excel and Google Sheets. I studied database theory and design, SQL/MySQL, and created gobs of databases for my Web Development Degree. Power BI is a powerful tool that many organizations want/need for data analysts, which seems like a great fit for me at this juncture of my career. I’ve been working with Excel and the rest of Office for decades. I’ve worked with Oracle and SQL Server databases. I’ve built reports and dashboards. I’ve enjoyed this kind of work to the point of volunteering for it.

So, I’ve slowly been diving in and getting Power BI under my belt. It looks like a key piece for me to evolve into Data Analyst roles, for which I’m pretty excited. Again, it looks like a blend of my skills and interests. Even my current network and server admin work ties in, as databases often live on servers, and thus, networks are crucial.

Power BI

Carl Setzer4 Comments

I’ve been adjusting my studies to focus on data. Right now, I’ve working on mastering Power BI, a Microsoft data analytics tool. Yesterday, as I’m finally starting to dive deep, I had a moment of sadness. I remember a role where this tool didn’t exist. I was cleaning up data from a multitude of sources, just me, Excel, and a wee bit of Visual Basic. And I had to tweak the process every month. The powerful tools in Power BI, and Power Query, would’ve been so helpful. I’m looking forward to what I can do with these modern tools.

Another Course Completed: System Administration and IT Infrstructure Services

Carl Setzer
close up photo of matrix background

I’m making my way through the Google IT Support Professional Certificate. I appreciate the refresher of many of my courses from pursuing my ATA in Web Application and Cloud Development. It may seem counterintuitive that I took two classes in CISCO Networking and one (of two) classes for the A+ certificate. But I saw value in them and did my best to fit them in.

And I’m getting to learn some new stuff, too. For instance, even though I’ve been managing Active Directory, I’ve not had the chance to dive deeply into things like Group Policies. And having an overview of data backups and disaster recovery was very insightful.

So, I have two more courses to go to finish this Certificate. I have a few different directions I can go once I finish this. The most obvious is to leverage my existing work in IT Administration and start exploring network administration. Another option, which builds more on my ATA is data systems (data analytics, database administration, that sort of thing). I do a fair amount of that right now, too. Less so in my work at the Edmonds Waterfront Center, but there’s quite a bit of alignment with what I’m doing at Trinity. I’ve been feeding a lot of ideas, my backgound, etc, into ChatGPT, and it’s recommending the data path. That seems good as I’m seeing things like “The outlook for network administrator jobs is mixed, with the U.S. Bureau of Labor Statistics (BLS) projecting a decline in employment by 3% from 2023 to 2033”. And then this “The U.S. Bureau of Labor Statistics (BLS) has projected substantial growth for occupations related to data analysis, with some categories seeing increases as high as 23% or more between 2023 and 2033.”

I’m trying to keep moving forward, to keep learning relevant skills. The world is changing so fast, one must work to keep up.

AI Impacts On Admin Work

Carl Setzer1 Comment
woman in professional wear seated in front of monitor

I’ve heard a LOT about the expected impacts of AI on developers. When I was laid off right at the beginning of the pandemic, I opted to make a career pivot into Web Development, so I’ve paid attention to this trend closely. Add in all the lay-offs within the whole developer community, and this career, so recently highly lucrative, has become rather bleak. So much so that I’ve been looking backwards at returning to admin work (which is one of my two jobs right now). Now I see that admin work will be getting hit pretty hard by AI, too.

Earlier this week, I was on a Google Meet. With that, we used the built-in tool to create meeting notes. And, my God, it worked nicely! I was quite impressed. Now, as a long-time admin, taking and distributing meeting notes has been a significant part of my work. I’m confident that this will be done by AI going forward. And I expect that transition to be pretty quick.

Another key part of being an admin is scheduling travel. I expected AI to be able to coordinate travel pretty well. So, I did an experiment where I gave ChatGPT a very rough itinerary for a multi-stop business trip, asked it to recommend flights and hotels. It did a nice job with a few extra prompts. I had a pretty solid itinerary within 2 minutes. Impressive.

After just these two considerations, I am confident that AI will revolutionize Admin work significantly. With the job outlook for this work bleak (BLS projects a loss of 12,400 admin jobs between 2024 and 2034), and AI eroding the work, I expect it to become harder to find roles. (Yet it’s the main type of work I’m recruiters reach out to me for…go figure). It makes my decision to pivot to web development during the pandemic, and now shifting to data analysis seem that much more prudent.

Anyway, onwards!

It’s Love Your SysAdmin Day

Carl Setzer1 Comment
person encoding in laptop

Well, it was a few days ago.

TLDR: This manager was forced to let the best sysadmin he’d ever worked with go (ah, economics!). So, he posted this post to Reddit, and got amazing results.

I have to let go of my best SysAdmin. Not because he failed—because we did
byu/namidul insysadmin

The community rose up and have kinda crowdsourced said admin a new job. This is so cool to see! This is the kind of person I strive to be, so it’s particularly nice to see that valued and rewarded.

Aspirations are a good thing to have, methinks.

Social Media, Communications, and Career

Carl Setzer
close up photography of yellow green red and brown plastic cones on white lined surface

I just updated my LinkedIn profile language to “maximizing the potential of technology”. I’m trying to capture my belief in the positive potential of technology while acknowledging the risks and downsides. My career focus will be technology focused, as a good chunk of my life has been. I’ve enjoyed the past few years of IT being my center focus and am eager to keep that going. A fun aside with this: IT is not that narrow a focus! Data, AI, networking, web development…all of these are so much more are encompassed by the umbrella of “IT”.

As I’ve been building a career plan, my research keeps driving home the importance of networking. Not in terms of information systems, but human connectivity. Now, this is not a new notion to me. And during my years in Real Estate, I saw so many times that it was connections that cemented business success. The main challenge in this: genuineness. Most people aren’t fans of being hit up only when someone wants something from them. “Hey, I don’t know if you remember, but we worked together 10 years ago. Can you help me get a job?” I know it’s wearying.

I’m taking this as a reminder to maintain connection with people I care about. For 2025, I’m making it a point to reach out to those my contacts and start with simply saying “hi”. Folks shouldn’t be in there unless I care about them, right? Now, I have hundreds of people in my contact list. Everyone I’d worked on a project with, was part of team with, all that sort of stuff ended up in my contact list. So, for the first step of this project, I’m going through and cleaning things up. If we worked together on a project 10 years ago, and we haven’t talked since, I’m just going to delete the contact. And I’ve been so bad at managing my contact list that there were people who’d died years ago in there. Yeah, this is a critical first step!

I deeply value my friends, and want you all to be more than potential sources of revenue. Being deliberate about maintaining these connections is but a first step. Yet this is an area that I really want to grow. It feeds my soul.

Looking Forward: Career Thoughts

Carl Setzer
close up photo of survey spreadsheet

I’m a bit behind on my 2025 planning. This “bug” I’ve been fighting has sapped away SO much energy. As I’m FINALLY feeling my energy return (at least more of it) this week, I’m starting to map out what my career direction and focus looks like in 2025 and forward.

Quick summary: I spent the pandemic working on a degree in Information Systems with its main focus on Web Development. In a weird twist of fate, I finished it right as the tech sector meltdown was hitting hardest. Competing with 500k+ tech workers has made the transition challenging. But I did land an IT role. Currently, I work 1/2 time as an IT/Systems Analyst for the Edmonds Waterfront Center, and 1/2 as a “tech savvy” Administrative Assistant. I feel like I’m straddling both my past and my future. My vision of my future, though, is to move full-time into IT/Information Systems. And that’s the plan I’m building.

However, that’s not a narrow enough focus. Within this umbrella is a huge array of roles. Network administrator, help desk analyst, web developer, systems analyst, information security, and data analyst….and there’s plenty more! First world problems, a plethora of riches….you know.

Anyway, focus, right?

After looking over my notes, exploring all the projects I’ve worked on the past few years, reviewed the classes I’ve taken, exploring what I’ve found the most fulfilling, most valuable, and even what I thought was the most fun, I have pretty much narrowed things down to what I’ll call “data systems”.

I’ve worked with data in many settings, and have spend many hours with Excel. And I like this stuff! While studying for my ATA, I got to work with a LOT of database systems and tools. Besides extensive projects in Access, I got to do a lot of work with SQL. Not just MySQL, but also SQL Server, and even a few variants of Oracle. I find this stuff endlessly fascinating. And I see that “data” is a huge growth area in our economy. Between data analytics, data security, data warehouses, and data lakes, there’s a huge need for people who both understand these systems and structures, but also, well, enjoy it! My experience with data is pretty extensive as well. From budget tracking for my teams at both Starbucks and Microsoft, creating dashboards for real estate teams, and tracking projects and feasibility for construction companies, I’ve done a lot.

Looking towards the future, I want to dive deeper into key skills. First, Data Visualization. I have studied design and worked extensively with PowerPoint. Power BI and Tableau are a logical next step. Thus, I’ve started the Microsoft Power BI Data Analyst course on Coursera. I also want to build my skills in Python/R and Statistics. Perhaps via the IBM Data Analyst Cert or Google’s Data Analytics Cert. I’ll evaluate that as I move forward.

As I was cementing my data plan, a YouTuber that I value, Network Chuck, posted a video with a “Hacker” career roadmap (really, network engineering/cybersecurity). It sounded so cool! But, as much as it sounds awesome, I need to accept I’ve made my roadmap and need to move forward with it.

I recognize the place of privilege I’m in, where I have all these options that I struggle to choose amongst. For that, I’m grateful.

So, I know some of you have experience in this area. I’d love your thoughts on my framework/vision (I’m still turning it into a plan). And if you have any advice, I’d deeply appreciate your thoughts.