Leaves upon the grass
Trees releasing the summer
Autumn’s gracefulness
I delight in autumn. The leaves with vibrant colors, cool, crisp air. For new, it’s deeply beautiful.
Author: Carl Setzer
A blogger blogging from just north of Seattle.
A Lovely Autumn Morning
The trees change colors. Air cools. Autumn arrived, the season evolves. My sweaters, which delight me so, call to me. Content wells within me.
Yet Another Phishing Scheme
Got this gem in my inbox this afternoon:
Did a quick Google and found a bunch of references to this as a phishing scheme. The poor grammar and funky URL tipped me off.
Always be diligent, my friends.
There are times I hate waking up
Dawn’s aggressive touch
Forcing me up from my sleep
Unwelcome, awake
Exploring Downtown Seattle
My home was once there
The outward shape is still there
And yet, it’s transformed
Walking these old streets
Visions of dirty concrete
Echoes of our past
Grime and poverty
Once marked these streets with their truth
Now airbrushed away
Walking with dear friends
Explorations of this past
Amongst my future
A Saturday morning haiku
Dawn has now long passed
Life’s demands now driving me
And, thus, I’m rising
Awaken, my friends, and seize this day.
Tonight I’m Thankful
Sharing thankfulness
So many blessings this night
Filled with gratitude
Social Media Ads: Don’t Forget To Focus Geographically
Just saw an ad on Twitter for a service available in New York and San Francisco. Well, I’m in Seattle. I expect I’ll make my way to each of those cities in the next few years, but not in the near-term. It looked like a great food idea, but it’s not something I can do anything with right now.
What’s the problem, you might ask? Well, I expect they want their ads clicked on by likely customers. I’m not in that category, living a few thousand miles away. So, the few cents they paid for my click won’t turn into revenue, even if I love them.
Maybe, just maybe, these folks are looking at expanding to the Seattle area. But then you should have the ads go to a landing page for an expansion campaign.
Ads like these can be focused on geography. Pretty slick, giving you much more solid impact. And an essential tool to avoid wasting your online advertising budget.
A few years ago, one of my team-mates placed a Facebook ad but didn’t refine by geography. We had a great return on that if measured by phone calls. But most of those 100s of calls were from well outside our region. We would never be able to convert them to sales. So, a waste of money and time. It was easily fixed, but we spent a few hours of time answering gobs of out area phone calls.
A positive haiku for your Tuesday
A new day begins
Full of opportunity
Don’t let your fears win
Seeking Tranquility
As I still my mind
I’m seeking tranquility
In this autumn night