dancing with sunlight
moving across western skies
the motion of spring
Blog
Sunlight’s Travels
sunlight’s travels
an amazing journey
born from a star
Happy Saturday my friends.
Underneath Sunlight
underneath sunlight
springtime’s grace flows through the firs
still need my jacket
Today’s sunlight was very welcome. I’ve been fighting some kind of “bug” since Tuesday night. The worst was Wednesday, but I’m still lacking energy. I was able to get a walk in this after, and get plenty of school stuff done, but I’m now wiped out. I expect to be near 100% by tomorrow, though.
Thursday Morning
balancing beauty
droplets of blood on rose thorns
drawn by vanity
What are the seven steps to successful SEO?
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“What are the seven steps to successful SEO?”
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Successful SEO has seven key steps, per MOZ’s “Beginner’s Guide To SEO“. These are valuable ways to help your website be discoverable by new users by ranking high in Search Engine Results Pages.
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Crawl accessibility so engines can read your website
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Enabling search engines to find and index my site
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Compelling content that answers the searchers query
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The site needs to answer questions in an interesting and engaging way.
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Keyword optimized to attract searchers & engines
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Be thoughtful with the composition of the website so that relevant keywords are featured in the articles
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Great user experience including a fast load speed and compelling UX
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The site needs to be streamlined so that it loads quickly, yet also has an interesting and engaging design
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Share-worthy content that earns links, citations, and amplification
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Content that engages your audience enough that they feel compelled to share it.
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Title, URL, and description to draw high Click-Through Rates in the rankings
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Thoughtfully considering article titles, the site’s URL, and description to make it compelling to someone, seeing it in a search, is very interested in clicking on the link and coming to the page.
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Snippet/scheme markup to stand out in SERPs
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Make the additional comments that show up on the Search Results Page engaging and encouraging the viewer to click over to the site.
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What is SEO?
This quarter I studied SEO techniques, mainly working off of Moz’s “Beginner’s Guide To SEO”. Let’s take a look at some of my main takeaways. Today, let’s start with the basics: What Is SEO?
- SEO is otherwise known as Search Engine Optimization. Essentially, this is a technique to strategize your website’s content to place better in the search results of Google and Bing. This requires deeply understanding your target demographics, what they are interested in, what sorts of things they search for, how they search, and the way they structure their searches. Also, you need to understand how search engines work. They crawl the internet, creating indexes of the content they find. Ultimately, SEO is about creating better organic search results, as opposed to pay-per-click (PPC) advertising campaigns. SEO has 20 times more traffic opportunities than PPC (via both mobile and desktop). SEO also pays off over a longer time.
Edit: corrected the link to Moz’s “Beginner’s Guide To SEO”.
A Good Morning Haiku
songbirds chattering
a feature of my morning
crocuses waking
I hope your Tuesday brings you closer to your goals.
Winter’s Motion
this winter’s motion
sunlight climbing through the sky
crocuses blooming
This Morning’s Earworm: Kate Bush “Running Up that Hill”
Pretty much every morning I wake with a song in my mind. Sometimes it’s simply my latest auditory obsession. Sometimes I think it’s my subconscious “telling me something”. This morning I woke with Kate Bush’s “Running Up That Hill” on earworm. I’m not sure if my brain has a message for me or this just a song I’ve long loved popping back into my awareness. But it’s not unwelcome.
Through the Rainfall
through the rainfall
as it changes to snow
the birds now confused
Found this blossom during my walk the other day. More signs that spring is almost here. Yet today we had rain, wind, snow and hail. It was quite a day, weather – wise.