Tag: communications

Transitions and Next Steps 

Carl Setzer1 Comment

Currently, I’m on a six-week plan to change roles. Permitting and feasibility process (what I’ve done for the past 2.5 years) is not what I want for the rest of my life. And it’s time to do what I love. Mike, the owner of Eagle Country and I worked out the 6 week plan, giving the company time for a transition and me a window to shift. I find this a glorious win-win and am deeply grateful.

​I’m working on transitioning from construction to, ideally, communications. Writing is my first love, and I’ve appreciated every opportunity to do so. I’m also love photography and video. And connecting people delights me.

I define “communications” as this overarching concept encompassing everything from marketing to PR to public affairs to internal comms. I love writing everything from newsletters to creating flyers to PowerPoint presentations.

I have a plan in place. This week I’ll  get my resume out in front of key people, update LinkedIn, my website, Indeed and any other useful websites. And I completed most of all that yesterday. So I’m feeling pretty awesome right now. I need to research what other websites to utilize, if any. Also, I need to work on expanding my list of focus companies.

Boeing is first. As a boy, I fell in love with “space” and aircraft. Growing up in Navy based family gave me visibility to all kinds of aircraft. And at one point I could name off all the different military and civilian aircraft: A6, Tomcat, 707, 747….and on and on. I still get excited watching spacecraft footage.

As a professional, the scale of Boeing and their unique challenges fascinate me. As a truly global company I expect the myriad languages, cultures and time zones to make for interesting and fun challenges. That’s true with both internal and external communication. And I see many opportunities within the current OR challenges the company faces. Challenge presented opportunity.

Other local companies intrigue me, too. Whether Premera here in South Snohomish county, to places I’ve worked before (Microsoft, Starbucks). My goal now is to find work I love. And I’m in my way.

Any advice? Especially web tools and such would be great. Please leave a comment and let me know. Cheers! 

Social Media Ads: Don’t Forget To Focus Geographically

Carl Setzer

Just saw an ad on Twitter for a service available in New York and San Francisco. Well, I’m in Seattle. I expect I’ll make my way to each of those cities in the next few years, but not in the near-term. It looked like a great food idea, but it’s not something I can do anything with right now.

What’s the problem, you might ask? Well, I expect they want their ads clicked on by likely customers. I’m not in that category, living a few thousand miles away. So, the few cents they paid for my click won’t turn into revenue, even if I love them.

Maybe, just maybe, these folks are looking at expanding to the Seattle area. But then you should have the ads go to a landing page for an expansion campaign.

Ads like these can be focused on geography. Pretty slick, giving you much more solid impact. And an essential tool to avoid wasting your online advertising budget.

A few years ago, one of my team-mates placed a Facebook ad but didn’t refine by geography. We had a great return on that if measured by phone calls. But most of those 100s of calls were from well outside our region. We would never be able to convert them to sales. So, a waste of money and time. It was easily fixed, but we spent a few hours of time answering gobs of out area phone calls.

The Power Of The Simple “Thank You”

Carl Setzer

I pride myself on thanking people. I see this as basic. Time and time again, though, I hear how rarely it happens.

Really, one of the most basic elements of community building: acknowledging each other. An element of “namaste”, of seeing each other at a deep level, of valuing each other. Appreciating everyone’s unique gifts and contributions.

So often, in the comms world, we focus on solving some problem. Once the solution gets executed, off to the next thing. All the work teams put into the resolution vanishes into vapor.

Perhaps the easiest action to take, and one that reaps rewards in terms of connection, yet so often forgotten.

Want to stand out as a communicator? Well, remember the “thanks”.

Thanks for reading!

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